University :Mansoura University |
Faculty :Faculty of Engineering |
Department : |
|
| 1- 1- Course data :- |
| | Code: | UNR331 | | Course title: | Marketing | | Year/Level: | 300 | | Program Title: | - Bsc. in biomedical engineering
| | Specialization: | | | Teaching Hours: | Theoretical: | 2 | Tutorial: | 2 | Practical: | |
|
| 2- 2- Course aims :- |
| - 1. Recognizing the information requirements of marketing on both operational and decision making levels.
- 2. Communicate and work effectively within multi-disciplinary teams and show contextual understanding of the marketing.
|
| 3- 3- Course Learning Outcomes :- |
| |
| 4- 4- Course contents :- |
| | No | Topics | Week No. |
|---|
| 1 | Understanding Marketing Management | 1-2 | | 2 | Capturing Marketing Insights | 3-4 | | 3 | Connecting with customers | 5-7 | | 4 | Building strong brands | 9-10 | | 5 | Delivering value | 11-12 | | 6 | Creating successful long term growth | 13-14 |
|
|
| 5- 5- Teaching and learning methods :- |
| | S | Method |
|---|
| Lectures | | Discussion Sessions | | Practical | | Research Assignment | | Case Studies | | Smart Sessions |
|
|
| 6- 6- Teaching and learning methods of disables :- |
| - More practical presentations - For practical marketing experiences
|
|
| 7- 7- Student assessment :- |
| - Timing |
| | No | Method | Week No. |
|---|
| 1 | Mid Term Examination | 8 | | 2 | Semester work | Biweekly | | 3 | Final Term Examination | 15 |
|
| - Degree |
| | No | Method | Degree |
|---|
| 1 | Mid_term examination | 20% | | 2 | Final_term examination | 50% | | 3 | Oral examination | 0 | | 4 | Practical examination | 0 | | 5 | Semester work | 30% | | 6 | Other types of asessment | 0 | | Total | 100% |
|
|
| 8- 8- List of books and references |
| | S | Reference | Type |
|---|
| 1 | Marketing Management (14th Edition), Feb 18, 2011, Philip T Kotler and Kevin Lane Keller | Books | | 2 | Marketing Management (13th Edition)Feb 25, 2008, Phil Kotler and Kevin Keller | Books | | 3 | Marketing Management: Knowledge and Skills, 11th Edition, Oct 11, 2012, J. Paul Peter and Jr. James H. Donnelly | Books |
|
|
| 9- 9- Matrix of knowledge and skills of the course |
| | S | Content | Study week |
|---|
| Understanding Marketing Management | 1-2 | | Capturing Marketing Insights | 3-4 | | Connecting with customers | 5-7 | | Building strong brands | 9-10 | | Delivering value | 11-12 | | Creating successful long term growth | 13-14 |
|
|
| Course Coordinator(s): - |
| - Moaaz Ahmed Sami Moustafa Ahmed El Deeb
|
| Head of department: - |
| Hossam El Din Salah Moustafa Salah |
