University :Mansoura University Damietta Branch |
Faculty :Faculty of Applied Arts |
Department : |
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| 1- Course data :- |
| | Code: | 3602 | | Course title: | Language | | Year/Level: | ثالثة إعلان | | Program Title: | - بكالوريوس الفنون التطبيقية قسم إعلان
| | Specialization: | | | Teaching Hours: | Theoretical: | 2 | Tutorial: | | Practical: | |
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| 2- Course aims :- |
| - By the end of this course student should be able to develop/improve English language skills and provide technical texts across curriculum ,also the student should assist in doing projects and documenting them using different genres and discourses and provide opportunities for extended readings.the student should provide an encouraging environment to practice, undergo experience and evaluate process and product.
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| 3- Course Learning Outcomes :- |
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| 4- Course contents :- |
| | No | Topics | Week |
|---|
| 1 | Technical Texts :1. History of Advertising , Advertising: the basics | | | 2 | Technical Texts :Creating an Effective Advertising | | | 3 | Technical Texts :Multimedia in Advertising | | | 4 | Project:Catalogue Definition and Aim | | | 5 | Project:Catalogue Parts | | | 6 | Project : Designing an Electronic Catalogue | | | 7 | Project : Evaluating an Advertisement | | | 8 | Readings :Writing an Advertisement ,Writing a Great Add for Your Holistic Business ,Writing Effective Sales Copy | | | 9 | Readings :Writing a Great Add for Your Holistic Business ,Writing Effective Sales Copy | | | 10 | Readings :Checklist for Making Oral Presentation | | | 11 | Readings :Checklist for Making Oral Presentation | | | 12 | Readings :Multimedia Computer Reports ,Arts & Advertising | |
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| 5- Teaching and learning methods :- |
| | S | Method |
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| Discussion/ Lecturing | | Analytical Thinking/Project-based tasks | | English Presentation | | Self/peer Assessment of Learning |
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| 6- Teaching and learning methods of disables :- |
| No data found. |
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| 7- Student assessment :- |
| A. Timing |
| | No | Method | Week |
|---|
| 1 | Initial assessment (oral exam) | First | | 2 | Creative thinking ability ( project) | Third | | 3 | General achievement ability ( written exam) | Seventh | | 4 | Documenting ability ( written exam) | Twelfth | | 5 | Final achievement classroom assessment (written exam) | Presentation (twelfth) |
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| B. Degree |
| | No | Method | Degree |
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| 1 | Mid_term examination | 0 | | 2 | Final_term examination | 60 | | 3 | Oral examination | 20 | | 4 | Practical examination | 0 | | 5 | Semester work | 20 | | 6 | Other types of asessment | 0 | | Total | 100% |
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| 8- List of books and references |
| | S | Item | Type |
|---|
| 1 | English For Applied Arts .2007 . A textbook specifically designed and written for 2nd Year , Faculty of Applied Arts - Mansoura University. | |
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| 9- Matrix of knowledge and skills of the course |
| | S | Content | Study week |
|---|
| Technical Texts :1. History of Advertising , Advertising: the basics | | | Technical Texts :Creating an Effective Advertising | | | Technical Texts :Multimedia in Advertising | | | Project:Catalogue Definition and Aim | | | Project:Catalogue Parts | | | Project : Designing an Electronic Catalogue | | | Project : Evaluating an Advertisement | | | Readings :Writing an Advertisement ,Writing a Great Add for Your Holistic Business ,Writing Effective Sales Copy | | | Readings :Writing a Great Add for Your Holistic Business ,Writing Effective Sales Copy | | | Readings :Checklist for Making Oral Presentation | | | Readings :Checklist for Making Oral Presentation | | | Readings :Multimedia Computer Reports ,Arts & Advertising | |
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| Course Coordinator(s): - |
| - Servrt Kaurk Dkran Sahakian
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| Head of department: - |
| محمد حازم محمدطه |
